Sunday, December 21, 2008

Corporate identity - the hard way




Here is a photo of just some of the elements that grew to be the corporate identity for a new financial industries company. The brief was very strict (with specific greens, all lower case, and no logo/image to be used) which was a challenge. Being primarily an illustrator, I am used to some degree of creative freedom! I enjoyed the challenge of tackling something different though, and I think the client was happy with the tone of the identity produced.

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